Online Identity Management
The internet is a valued platform the world over. Since its discovery, it has become the platform where most of the activities of human beings are undertaken. There are those who use it for advertisement. Building of brands is also happening online. Then there are others who use the internet as a platform to build brand names that are actually personal names. For you to advertise your own name as a brand, you need to create a profile as an identity.
It is easy to create an online identity. It is however not an easy task to manage your online profile. This is because from most search engines, when your name is searched, everything about you is revealed. It could happen that you only want certain parts of your life to be seen when one searches your name on search engines. This is where the problem arises. You want to hide some parts of your life online. How do you ensure that this happens?
Online identity management is a field that works hand in hand with search engine optimization. The advantage of using search engines is that you are in control of determining what appears. Using this concept, you can determine information that appears after your name is searched. SEO is used often in business to create a competitive advantage. This is when it comes to selling products online that are also sold by competitors.
One good example of a case of online identity management issues is the case of Michael Bullard Jr. He was involved in legal cases in court. Most aspects of his life were revealed and linked to the case that he was involved with. Even his images were attached to the court case as portrayed on online platforms. The problem arises when it comes to searching the person. Mainly, what appears is information related to his legal challenges. That includes photographs taken when in custody.
There is definitely an identity issue in Michael Bullard situation. Can Michael dictate what appears when his name is searched? Can he filter what appears? There is a way around this. This is through optimization of what appears online. With optimization, you determine what details are viewed first when your name is searched.
Due to the fact that the popularity of the internet is growing day by day, ensure that you know what appears when your name is searched. Having established that, you can then ensure that online identity management enables you to only portray aspects of your life that you would want to be viewed by those who search your name on any search engine. This way, you can build your brand online using your name that has already gained popularity and use the brand for different ventures.